Clients come to me looking for fresh ways to communication their products. A fine example of this is with Kellogg’s ‘Time 2 Melt’. I directed eight melting experiments with huge slabs of chocolate to promote Kellogg’s Krave. From sunbeds to steaming irons to cute kittens to jet engines, we put those cocoa soldiers through their paces. It was a lot of fun and delivered a memorable ad for the client.