The job of a director encompasses a wide variety of sometimes surprising roles as a shoot dictates from actor confidant to tea maker to military general. Great organisational skills, a safe pair of hands, are imperative when it comes to more complicated shoots. So it was with Carlsberg’s Best Wives where I had to marshal a stadium of fans attending the FA Trophy match between Wimbledon and Torquay to create an authentic match day feel. It was important for the crowd to appear natural so I chose a reportage style to the footage that allowed viewers to feel part of the cup tie experience. The result was a film that aligned perfectly with the famous ‘Carlsberg don’t do…but if they did’ theme in a fresh and original way.