Branded Content

Clients don’t get much bigger (literally!) than the world’s largest cruise ship, Harmony of the Seas, so when Royal Caribbean asked me to deliver an action-packed promotional film that conveyed the scale and superb amenities aboard the 1,188 foot mega-ship, I embraced the challenge. I decided to illustrate the incredible luxury and size of the boat by having world class free runner Pip Andersen jump and roll and launch himself up, down, around and even outside the boat. The client loved the result which delivered a unique and explosive virtual tour of the mighty vessel. The film was shot and edited over two days using a versatile mix of Red Dragon, DJI Osmo & GoPro.

Back on dry land, Doc Martens was looking to make a powerful statement about what their brand exemplifies. The inspirational FreeDM film illustrates the raw, freeing nature of the brand and its commitment to inspiring the next generation to push the envelope with bold, creative and knowledgeable self-expression along their personal journeys.

The job of a director encompasses a wide variety of surprising roles, from actor confidant to tea maker to military general. Great organisational skills, a safe pair of hands, are imperative when it comes to more complicated shoots. So it was with Carlsberg’s Best Wives where I had to marshal a stadium of fans attending the FA Trophy match between Wimbledon and Torquay to create an authentic match day feel. It was important for the crowd to appear natural so I chose a reportage style to the footage that allowed viewers to feel part of the cup tie experience.  The result was a film that aligned perfectly with the famous ‘Carlsberg don’t do…but if they did’ theme in a fresh and original way.

Clients come to me looking for fresh ways to communicate their products – a fine example of this is with Kellogg’s ‘Time 2 Melt’. I directed eight melting experiments with slabs of chocolate to promote Kellogg’s Krave. From sunbeds to steaming irons, kittens to jet engines, we put those cocoa soldiers through their paces. It was a lot of fun and delivered a memorable ad for the client.